Why TONAL Cosmetics?

Ever adapted your routine to adjust to changes in climate? You’re not alone, 58% of women do. We’re creating resort-ready makeup designed to withstand harsh tropical conditions. Our products are Caribbean developed + tested, offering sun-safe beauty solutions tailored to both the environment and your skin. Welcome to our sun-soaked paradise, where beauty thrives no matter where your journey takes you.

“Our high-performance vacation solutions are tailored for wherever you go, ensuring you always carry a piece of paradise with you in your beauty routine.”

CHRISTAL ALERT

Founder & Cosmetic Scientist

What does Caribbean developed + tested mean?

In tropical climates, where the sun reigns supreme and the humidity is relentless, it can force many to ditch their beauty routines. That’s why we’re creating sun-safe makeup that doesn’t melt down when things heat up. We’ve put our products through rigorous stress testing, subjecting them to scorching hot incubators and all-day wear tests. Our goal? To ensure that even in the most unforgiving conditions, your beauty routine delivers as promised.

But it’s not just about endurance; it’s about formulation too. We put skin health at the forefront, moving beyond color to include skincare and sun protection. We select ingredients that can stand the heat and soothe skin exposed to the most extreme of environments.

WHO IS THE FOUNDER?

We were founded by Christal Alert, a cosmetic scientist. As a child she would mix baby powder and food coloring to make her own blush. Now, she gets to do it for a living. How fun?!

WHERE IS TONAL LOCATED?

We are based in beautiful Barbados, W.I. with operations in New York and Los Angeles.

Can I cancel or make changes to my order?

Email us at care@tonacosmetics.com as soon as possible if you would like to make changes to your order. Our fulfillment center processes orders quickly, so no guarantees we’ll be able to accommodate, but we’ll do our best.

How can I check the status of my order?

To keep tabs on your order, just sign into your “Account” on our website. Keep in mind that it sometimes takes 1-2 business days for the shipping carrier to update the tracking. So if you don’t see it right away, don’t panic. Good things take time.

What forms of payment do you accept?

We accept Visa, Mastercard, and American Express credit cards and debit cards. We also accept Apple Pay and Shop Pay.

We cannot accept checks, money orders or prepaid gift cards.

When can I expect my package?

We offer multiple shipping speeds for deliveries in the United States and Canada, and next (business) day delivery in Barbados.

Standard shipping: 3 - 7 business days
United States - $8 USD | Canada - $15 USD

Expedited shipping: 2 - 3 business days
United States - $8 USD | Canada - $15 USD

Barbados: next day delivery - $8 USD

Where does TONAL ship?

We currently ship to the 50 states, Canada and Barbados. Not seeing TONAL where you live? Tag us @tonalcosmetics to let us know!

We ship with DHL and USPS in the United States and Canada. And BPS in Barbados. For all locations, please allow 1-3 days for us to receive and process your order — you’ll get a shipment notification email with a tracking number as soon as your package ships.

Can you help me with tracking my order?

Sometimes, the carrier takes 1–2 business days to register your shipment status, so we recommend allowing 48 hours for the tracking details to update. That said, if your tracking number isn’t updating or working at all, please reach out to us at care@tonalcosmetics.com

What is your return policy?

All returns must be processed within 30 days of receiving the order. You will be refunded in full to your original form of payment , excluding the cost of delivery. To be eligible for a return, your item must be unopened, unused and in the same condition that you received it. If you received any promotional or other discount when you paid, any refund will only reflect the amount you actually paid.

How do I start a return?

Reach out to care@tonalcosmetics.com with your order number and the products you’d like to return, and we’ll take care of the rest.

How long does it take to receive a refund?

Once your refund is processed, a credit will automatically be applied to your credit card or original method of payment. Depending on your bank’s policy, it can take 5-10 business days.

What should I do if I receive a wrong or damaged package?

Oh no! Email us at care@tonalcosmetics.com with your order number, and we’ll look into it and get back to you asap.

What is sun-safe makeup?

Conventional makeup is often no match for the blazing sun and sweltering humidity. That’s why we’re creating sun-safe makeup, that doesn’t just endure the heat, but thrives in it. We meticulously craft our formulas, subjecting them to the most rigorous stress tests, ensuring they’re long-wearing, heat-resistant, humidity-defying, and sweat-proof. But we don’t stop there.

We’re serious about skin health. We’ve selected natural and scientifically proven ingredients that to soothe your sun-exposed skin and shield you with SPF 50. So, no matter how extreme the conditions, you can have confidence knowing it’s beauty developed and tested to deliver sun-safe radiance.

Who makes TONAL products?

Our founder is a cosmetic scientist and heads up our product development. We work with the leading beauty labs in the world to create products that are tailor-made just for you.

Are TONAL products suitable for my skin type?

We design our products to work on all skin types. They are dermatologist-tested, and formulated to be non-comedogenic (aka won’t clog pores), non-irritating, and safe for all.

The Ultimate list of beach bag essentials

When those long-awaited beach days arrive, you need more than just a spot on the sun-drenched shores; you need the right companions in your beach bag. That’s why we’ve curated a list of must-have items for your beach adventures.

Start with our SPF 50-powered Skin Perfecting Foundation, designed to protect your skin against the harsh tropical sun. And don’t forget to pack a chic bikini, and a sleek pair of sunglasses for the ultimate beachside glamour. Watch video for full list.

HOW to rejuvenate your skin after sun exposure

Even the most diligent sunscreen worshipper can fall victim to a sunburn.This is where after-sun care comes in. The first priority is soothing inflammation, even if it’s not visible to the eye. The skin will be parched too, so restore barrier function with hydrating products. And sun exposure inevitably causes some damage, but you can neutralise this by using formulas rich in antioxidants, vitamin E, and peptides. See our founder’s after-sun recommendations below, and read the full blog post on the ins and outs of after-sun care.

5 Caribbean resortwear labels to know

Before you take off on your next vacation, these are the Caribbean resort wear brands to have on your radar. Whether you’re dreaming of laid-back luxury or vibrant, sun-soaked sophistication, these brands are as diverse and captivating as the destinations themselves. Consider your vacation wardrobe covered. We’re loving —

Shoma the Label (Trinidad + Tobago)
Meiling (Trinidad + Tobago)
Fe Noel (Grenada)
Maylé Vásquez (Dominican Republic)
Diotima (Jamaica)