From our lab to your beauty bag, our formulas deliver broad spectrum sun care to shield from sun damage, while clinically proven, patented skincare prioritizes skin health. All this and more, in the luxurious textures and made-to-flatter shades you want.

BEAUTY ROUTINES, ELEVATED

Real women. Real results revealed. Discover TONAL being put to the test.

KAREN WEARS SAND

“My skin feels smoother, and I know I’m protected because of the SPF 50”

KARI WEARS CACAO

“Enhances my skin without hiding it. The best part: I feel like I'm wearing nothing.”

JALICIA WEARS MAHOGANY

“It protects my skin while giving me that natural flawless glow I Iove.”

ROSE WEARS RUM

“Hands down my favorite foundation. My skin shines through and I'm protected.”

“Best foundation with SPF”

 

“Expertise-first essentials”

 

“Results-driven makeup”

 

“Best foundation with SPF”

 

SHADE MATCHING MADE EASY BREEZY

Find your true-to-you
tone in 2 minutes.

TAKE THE QUIZ

65% of women avoid wearing sun protection. That’s why
we’re creating daily wear sun-safe makeup that’s as
high-performance as it is high-protection.

— CHRISTAL ALERT,   Founder & Cosmetic Scientist

TONAL Tribe

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